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In line with the positive experience of previous editions, two types of case studies will be admitted: C1 and C2.

The Senior Cases and Innovative Teaching Experiences (C1) is an exclusive session for professors/teachers and/or public and non-profit marketing managers who want to present case studies as authors without a team of students.

Practical Cases of Public and Non-Profit Marketing (C2) is suitable for work teams composed of one teacher-tutor (or more than one) and 1 to 5 students (Graduate, Post-Graduate, or Doctoral students, and junior researchers).

The cases can be submitted in English, Spanish, or Portuguese, through the email

Call For Papers

All the information about the modalities of participation, as well as the submission instructions, publication opportunities and other important information, are compiled in Call for Papers in Portuguese, Spanish and English.

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