Presentation
The International Association of Public and Non-Profit Marketing (AIMPN / IAPNM), together with the Faculty of Economics and the Research Centre in Tourism, Sustainability and Well-being, University of Algarve, is organizing the XIV International Congress on Teaching Cases Related to Public and Nonprofit Marketing, under the theme “Trends and Responsible Approaches in Tourism”.
The Congress will take place on December 16, 2022, at the Faculty of Economics, University of Algarve, Portugal. The event will be conducted exclusively online.
THEMES
The objective of the Congress is to disseminate case studies referring to activities of non-profit organizations, public institutions or companies, related to the following thematic areas
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Responsible consumer behavior trends and tourism management
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Non-profit marketing
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Green marketing
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Social marketing
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Well-being, marketing and tourism
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Public and political marketing
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Digital marketing with social impact
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Culture, creative industries and arts marketing
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Social responsibility and sustainability
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Social entrepreneurship and social innovation
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Tourism marketing
submissions
In line with the positive experience of previous editions, two types of case studies will be admitted: C1 and C2. The Senior Cases and Innovative Teaching Experiences (C1) is an exclusive session for professors/teachers and/or public and non-profit marketing managers who want to present case studies as authors without a team of students.
Practical Cases of Public and Non-Profit Marketing (C2) is suitable for work teams composed of one teacher-tutor (or more than one) and 1 to 5 students (Graduate, Post-Graduate, or Doctoral students, and junior researchers).
The cases can be submitted in English, Spanish, or Portuguese, through the email congressocasosaimpn@ualg.pt.
Dates
until Nov 23, 2022
Dec 5, 2022
Dec 11, 2022
Dec 16, 2022
Submission of the complete case in the defined template
Acceptance / rejection communication
Registration
Congress
Organization
